The 8020 Principle for Sellers
From historical roots to present and future development, our breadth of knowledge about neighborhoods in Los Angeles is unrivaled, while our people before profit attitude allows us to make real estate fun. Communication is key. We are with you every step of the way as we help you get the BEST DEAL possible in today’s market with our top rate valuation techniques and negotiation skills.
1: Pricing
We use a Comparative Market Analysis to compare your home against the market and other comparable properties in the area that have recently sold. This way we can recommend the best price that will generate the best offers.
2: Listing
We will submit your property to the Multi Listing Service (MLS) so that the realtors in the city with interested buyers have access to your listing, giving your property far greater exposure.
3: Networks
We develop and deliver a custom flyer listing the features and benefits of your home to all Real Estate Agents in the city so that they we can connect with their potential buyers.
4: Marketing
We advertise your home continually on our website, custom property website, social media, and other Real Estate websites, as well as local and international media outlets.
5: Feedback
As we push marketing for your home, we will be following-up with all the Real Estate Agents who have shown your property to their buyers to get their responses and feedback.
6: Adjustments
As we get feedback from agents and potential buyers, we will update you with any necessary price adjustments you may need to keep your property competitive in the market.
7: Screening
We ensure all buyers have proof of funds for closing costs, down payment and full purchase price if they are cash buyers.
8: Negotiating
We represent you upon the presentation of all contracts by a cooperating agent, and will negotiate the best possible price and terms for you. Your success is our success.
9: Contracts
We handle follow up and keep you informed after the contract has been accepted on all lender, title, and other closing procedures, until the escrow closes.
10: Closing
After escrow closes, we take care of all necessary paperwork and deliver your closing proceeds to you!
Educating Our Clients
Pricing your property competitively will generate the most activity from brokers and potential buyers.
Interest is at its highest when a property is initially placed on the market. Pricing your property too high may make it necessary to drop the price below market value to compete with newer, well priced listings.
Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed.